Easily washes babies laundry and eliminates odours. Our formulation is free from harsh chemicals like optical brighteners, phosphates and synthetic fragrances which means it is designed with both sensitive skin and the environment in mind.

SoPure Gentle Baby Laundry Detergent contains the latest Malodour control technology – a fast acting, long-lasting, non-reversible Odour Eliminator that works by permanent chemical bonding.

98% Naturally derived.